← all stories
ANRI
Sanrio's licensed merchandise line now reaches into the fall and winter season across fashion, food, and hotel retail, with the Hello Kitty brand positioned at fifth in the 2026 Sanrio Character Ranking. The roster of collaboration partners active this season includes SENSE OF PLACE, grove, ELLE SPORT, ANNA SUI, FURFUR, Avail, and Bandai.
Synthesized from 30
Yomimono stories · updated
Sep 24
Sanrio spent the late summer and early fall of 2026 pushing its characters into retail partners across several price tiers at once. The highest-profile drops cluster around Hello Kitty, who anchors tie-ups with SENSE OF PLACE, grove, and ELLE SPORT, and around Pompompurin, Kuromi, My Melody, and Cinnamoroll, who appear across lower-priced gashapon and blind-box releases from Bandai. Pricing runs from a 300 yen gashapon play up to a 28,600 yen ANNA SUI necklace, with no single channel dominating.
The fashion and accessories category is where the most activity is concentrated. SENSE OF PLACE released its first Hello Kitty line on September 18 with twelve items priced from 2,200 to 8,800 yen. FURFUR made its first collaboration with My Sweet Piano, sold only through sanrio house. ANNA SUI released a Pompompurin set on September 12 carrying silk hat and bead motifs. Avail issued Sanrio x CONVERSE socks on September 5, and ELLE SPORT's four-piece Hello Kitty collection went on sale August 29 through AEON and AEON STYLE.
Halloween drives several of the simultaneous releases. Sanrio Puroland's PUROMONSTERSCRAMBLE opened September 11 and runs to November 3 with LABUBU as a guest and a horror version of the Sanrio Character Boat Ride. A no-lose Happy Kuji lottery puts ten characters in punk costumes at 880 yen per draw from September 18. Bandai's Halloween marking accessories gashapon reaches stores in the second week of September at 300 yen per play.
Beyond apparel, Sanrio's character licenses moved into hotel merchandise at Hotel Floria Tokyo, a Sgt. Frog pop-up with staggered venue dates, a Chiikawa crossover at Haneda Airport Terminal 1, and a MegaHouse Kaitai Puzzle FANTASY line that has been on sale since late June.
Key facts
- Sanrio Character Ranking placement
- Hello Kitty placed fifth in the 2026 Sanrio Character Ranking, behind Pompompurin, Cinnamoroll, Pochacco, and Kuromi ↗
- SENSE OF PLACE Hello Kitty line
- Released September 18, 2026 with twelve items priced from 2,200 to 8,800 yen ↗
- Puroland Halloween event
- PUROMONSTERSCRAMBLE runs September 11 to November 3, 2026, with LABUBU appearing alongside monster-dressed Sanrio characters ↗
- Happy Kuji PUNKS Party
- Ten characters in punk costumes, 880 yen per draw, on sale from September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops ↗
- Bandai Halloween gashapon
- Sanrio Characters Marking Accessories Halloween! releases in the second week of September, six types, 300 yen per play ↗
- FURFUR and My Sweet Piano
- First collaboration, five items sold only at sanrio house, with a knit cardigan at 18,700 yen ↗
- ANNA SUI Pompompurin accessories
- Released September 12, 2026 with a necklace at 28,600 yen, earrings at 20,900 yen, and a bracelet at 18,700 yen ↗
- ELLE SPORT Hello Kitty collection
- Four apparel items priced from 3,278 to 4,378 yen, on sale from August 29, 2026 at AEON and AEON STYLE stores nationwide ↗
- Avail Sanrio x CONVERSE socks
- Socks featuring My Melody, Kuromi, Pompompurin, and Cinnamoroll went on sale September 5, 2026 ↗
- Hotel Floria Tokyo second wave
- Tokyo-venue-exclusive goods on sale sequentially from September 19, 2026, including a 880 yen random Halloween keychain and a 4,730 yen Cinnamoroll bath tray figure ↗
Timeline
- Sep 21, 2026 Hello Kitty Apparel Line Lands at SENSE OF PLACE
- Sep 21, 2026 Team Gehanashi Brings Hand-Gesture Shooter ANRI to Tokyo Game Show
- Sep 21, 2026 Sanrio Games Sets January 2027 Launch For Sanrio Kawaii Me Live
- Sep 20, 2026 Hotel Floria Tokyo Adds Second Wave Of Tokyo-Only Sanrio Goods
- Sep 19, 2026 Sanrio Announces Fragaria Memories Color of Wishes for Fall 2027
- Sep 19, 2026 Sanrio Games Talks Party Land At Tokyo Game Show 2026
- Sep 18, 2026 Hello Kitty And Grove Team Up For Fall Bag And Cardigan Lineup
- Sep 17, 2026 Sanrio English 'Halloween Tour' Set For October 18 At Three We Act! Schools
- Sep 17, 2026 Sanrio Opens Official X Account For Fragaria Memories Color Of Wishes
- Sep 17, 2026 Sanrio Characters Get Punk Rock Makeover In Happy Kuji
- Sep 16, 2026 FURFUR And My Sweet Piano Team Up For Five-Piece Capsule
- Sep 15, 2026 ANNA SUI Dresses Pompompurin in Tuxedo Styles for Accessory Line
- Sep 15, 2026 Sanrio Opens YouTube Channel for Preschoolers with 3D Hello Kitty Anime
- Sep 14, 2026 FURFUR and My Sweet Piano Team for sanrio house Collection
- Sep 13, 2026 Hello Kitty and ELLE SPORT Team Up for Four-Piece Apparel Line
- Sep 11, 2026 Sanrio Puroland Opens PUROMONSTERSCRAMBLE Halloween Event With LABUBU
- Sep 10, 2026 Sgt. Frog and Sanrio Pop Up Store Adds Kyoto Sendai Ikebukuro Dates
- Sep 8, 2026 Sanrio Staff to Present Virtual Sanrio Puroland Case Study at Digital Hollywood Seminar
- Sep 5, 2026 Chiikawa x Sanrio Kiramekko Figures Pop Up at Haneda Airport Terminal 1
- Sep 4, 2026 Sanrio Characters x CONVERSE Socks Arrive at Avail From September 5
- Sep 2, 2026 Sanrio Halloween Marking Accessories Gashapon Launch in September
- Aug 31, 2026 Avail to Release Sanrio Characters x CONVERSE Socks on September 5
- Aug 29, 2026 Sanrio PUNKS Party Lottery Goes On Sale September 18
- Aug 21, 2026 Happy Kuji Sanrio Punk Rock Lottery Launches Sept. 18 at Lawson
- Aug 21, 2026 Matsurika Kanriden Anime Reveals Kana-Boon Opening in New Promo
- Aug 20, 2026 Sanrio Games to Exhibit for First Time at Tokyo Game Show 2026
- Aug 11, 2026 Mayhem Dash: Sky City With Sanrio Characters Launches on Meta Quest
- Aug 8, 2026 Tokimeruzu BOX! Sanrio Characters Sweets Catcher Figures Launch in August
- Aug 8, 2026 Sanrio Puroland Halloween Event Marks First LABUBU Collaboration
- Jul 7, 2026 MegaHouse Unveils Tropical Sanrio Kaitai Puzzle Figures
Synthesized by Yomimono from the cited Yomimono stories below, each itself
sourced, then editorially reviewed. Every
fact links the story it came from.
Facts
- Announced
- showed at Tokyo Game Show 2026 (Tokyo Game Show 2026) · 2026-09-21
- Announced
- appeared in the SELECTED INDIE 80 corner · 2026-09-21
- Announced
- one of eight finalists at Sense of Wonder Night 2026 (Sense of Wonder Night 2026) · 2026-09-21
- Noted
- hand-gesture rhythm shooter built around a scanner and projector that track hand movement · 2026-09-21
- Noted
- Anri performed a joint special live on June 11, 2026, at SGC Hall Ariake in Tokyo as part of MUSIC AWARDS JAPAN WEEK. · 2026-06-13
Structured graph also available as JSON at /public/entities/anri.
CC BY 4.0.
All coverage
Sep 26
Sanrio Character Fest in Little Universe OKINAWA, held at the all-weather indoor park Little Universe OKINAWA, has extended its run to Monday, November 30, 2026. The event opened Saturday, July 18, 2026 and runs year-round, 10:00 to 19:00 on weekdays and on weekends and holidays, with last admission 30 minutes before closing. Tickets are 1,800 yen for adults, 1,300 yen for juniors, and 800 yen for children, with free entry for ages 2 and under.
Sep 21
Hello Kitty and SENSE OF PLACE released a first collaboration apparel line on September 18, 2026. The collection uses a monochrome palette, preppy styling, and twelve items including a cardigan, sweater, balloon skirt, tote, cap, and hairpin set priced from 2,200 to 8,800 yen. Sales run through the Urban Research online store, ZOZOTOWN, and SENSE OF PLACE by URBAN RESEARCH stores.
Sep 21
At Tokyo Game Show 2026, Team Gehanashi showed ANRI, a hand-gesture rhythm shooter built around a scanner and projector that track hand movement. Players hold a palm up to charge a shot, open the hand to strip enemy barriers, and clench a fist to fire. The game appeared in the SELECTED INDIE 80 corner and is one of eight finalists at Sense of Wonder Night 2026.
Sep 21
Sanrio announced on September 21, 2026 that Sanrio Kawaii Me Live, the first smartphone dance and rhythm game from its in-house brand Sanrio Games, will launch in January 2027 for iOS and Android. Pre-registration opened the same day. The song lineup includes original songs by Universal Music artists Soala and SHE'S, plus a tie-up with Zutto Mayonaka de Ii no ni. A release commemorative live event is set for January 14, 2027.
Sep 20
The Sanrio characters Exhibition Hotel Floria Tokyo, held on the fourth floor of Tokyu Kabukicho Tower, has revealed a second lineup of Tokyo-venue-exclusive goods, on sale sequentially from September 19, 2026. The wave includes Halloween sticker and postcard sets, a nine-type random Halloween keychain at 880 yen, a Bath Tray Figure Cinnamoroll at 4,730 yen, and nine-type random mirror stickers at 990 yen each. Paper bag buyers get a monthly tag, Hangyodon for September.
Sep 19
Sanrio announced on September 19, 2026 that the smartphone game Fragaria Memories Color of Wishes will release in fall 2027. The game is the smartphone entry in Fragaria Memories, a chivalric fantasy project that combines story and music. Its service model is free to play with item purchases, and the release is planned for global distribution. Alongside the announcement, a new promotional video was published. In the video, following the Fragaria illustrations released on September 17, the characters Harrit, Cielomort, and Badobarm appear in motion. Harrit is voiced by Gakuto Kajiwara, Cielomort by Nobunaga Shimazaki, and Badobarm by Shunsuke Takeuchi. Fragaria Memories is a project that features Sanrio characters including Hello Kitty and My Melody as Lords, and depicts the 18 Fragaria Knights who serve them. The game's tagline is "A world taking on color. Its beginning is a memory with you." The official account for the game promoted the video on the same day.
Sep 19
Sanrio Games held a developer talk stage for Sanrio Party Land at Tokyo Game Show 2026 on September 17, the event's first business day. Katsuyoshi Tanabe, general manager of Sanrio's Game Business Division, and Toya Yoneda, senior manager in the same division's marketing section, spoke, with Hello Kitty and Pompompurin on stage. Sanrio Party Land is scheduled for release on October 29, 2026 as a Nintendo Switch party game priced at 6,380 yen. It supports solo play, local multiplayer, and online play for up to four players. The game features more than 145 Sanrio characters and over 45 original cooperative minigames set across five areas of Party Land. Tanabe said the team aimed for a game themed on Sanrio's corporate philosophy of everyone getting along, one that three generations of a family can play together, which led to the party game genre. Yoneda demonstrated three minigames live.
Sep 18
Hello Kitty and the women's fashion brand grove have released a fall collaboration line. The lineup includes a Lee square 2-way tote and a water-repellent quilted drawstring shoulder bag, both 5,479 yen, a water-repellent quilted PC case at 3,980 yen, a shell pouch charm, a blindfold pouch charm, a flap mini shoulder bag, and a cable knit cardigan at 6,600 yen.
Sep 17
The hands-on event "Halloween Tour," where children enjoy English with Sanrio characters, will be held on Sunday, October 18, 2026, at We Act! Bajikoen, We Act! St. Luke's Tower, and We Act! Shirokane-Takanawa. Participation is free and advance reservations are required. Sessions run five times per day for children from nursery school age through junior high school, and registration closes once capacity is reached.
Sep 17
On September 17, Sanrio opened the official X account for its new game Fragaria Memories Color of Wishes and revealed a newly drawn visual. The title is the Fragaria Memories project's first smartphone game, jointly developed by Sanrio and Ateam Entertainment. It is set in Fragaria World, threatened by a mysterious entity called Seeds, with Harlit, a knight who serves Hello Kitty, setting out to save it.
Sep 17
Sunny Side Up will release Happy Kuji "Sanrio characters PUNKS Party~ Halloween2026~" from September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores and hobby shops. Ten characters appear, including Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll, Little Twin Stars, Pochacco, Hangyodon, Pekkle the Duck and Tuxedo Sam. Prizes run from figures to plush charms, with a Hello Kitty special prize and a 40cm Kuromi plush for the last draw. Each draw costs 880 yen including tax.
Sep 16
Fashion brand FURFUR has made its first collaboration with Sanrio's My Sweet Piano, a five-item collection sold only at sanrio house. The lineup runs from an embroidered knit cardigan at 18,700 yen and an eco-fur market bag to a necklace, a knit cap and a pouch charm. Items go on sale September 17 at the Lumine Shinjuku 2 and Lucua sanrio house stores and online from noon.
Sep 15
ANNA SUI released a Pompompurin collaboration accessory set on September 12, 2026, presenting the Sanrio character in a slightly gentle tuxedo look. The lineup includes a necklace with a rose-trimmed silk hat, pierced earrings that carry the butt mark, and a bracelet with colored beads. Prices with tax are 28,600 yen, 20,900 yen, and 18,700 yen. It is sold at Tobu Department Store Ikebukuro and other department store counters, the ANNA SUI official online store, and elsewhere.
Sep 15
Sanrio opened the YouTube channel "Sanrio Kids - Cartoons & Kids Songs" on Tuesday, September 15, aimed at preschoolers and their families. It streams original 3D animation featuring Hello Kitty, Cinnamoroll, Pompompurin, Kero Kero Keroppi, Little Twin Stars and My Melody in Japanese and English. Episodes run about two minutes. Three series are running, and an Instagram account for families of children aged 3 to 6 opened alongside it.
Sep 14
FURFUR and Sanrio character My Sweet Piano release their first collaboration collection, FURFUR♡MY SWEET PIANO, on September 17, 2026, sold only at sanrio house. The lineup is an embroidered knit cardigan at 18,700 yen, an eco fur market bag at 12,100 yen, a necklace at 9,900 yen, a knit cap at 7,700 yen, and a pouch charm at 8,800 yen.
Sep 13
Sanrio's Hello Kitty and ELLE SPORT, the sports line of lifestyle brand ELLE, have collaborated on a four-item apparel collection. The lineup includes a half-zip pullover, straight pants, a jacquard pullover, and a print long-sleeve T-shirt, each in three or four colors and sizes S through XL. Prices run from 3,278 to 4,378 yen including tax. Items go on sale from Saturday, August 29, 2026 at AEON and AEON STYLE stores nationwide and the AEON STYLE online store.
Sep 11
Sanrio Puroland's Halloween event PUROMONSTERSCRAMBLE runs from September 11 to November 3, 2026, under the theme KAWAII x MONSTER HALLOWEEN. LABUBU appears alongside Sanrio characters in monster form. The main attraction is a 360-degree immersive live show, with the monster Jack O' Happens voiced by Subaru Kimura. The Sanrio Character Boat Ride adds a Halloween-limited horror version directed and supervised by Obaken.
Sep 10
The Sgt. Frog and Sanrio Characters pop up store has added dates, starting at the Ekimaru A la Mode JR Kyoto Station West Exit Store from September 11 to September 23, 2026, then at ESPAL Sendai and the space in front of JR Ikebukuro Station South Ticket Gate. Two new items, the Mini Mini Boa Mascot and Multi Earphone Case, are 1,320 yen each with tax and go on early sale September 11.
Sep 8
Digital Hollywood will host a special seminar on November 14, 2026, featuring Sanrio staff Hitomi Yamashita and Ryutaro Kurai. The two will discuss the Virtual Sanrio Puroland permanent VR theme park project, how it creates fan touchpoints, and how it extends character worlds into virtual space. The free event is capped at 100 attendees, with a lottery for a park experience.
Sep 5
The GPSBOX & Kiramekko POPUP STORE runs at Haneda Airport Terminal 1 until September 28. It sells Chiikawa x Sanrio Characters Kiramekko figures in four types, including Chiikawa x My Melody and Usagi x Pompompurin, plus mofusand x Ultraman Kiramekko and GPSBOX figure collections. Items are random, and numbered tickets may be issued on busy days.
Sep 4
Avail will release Sanrio Characters x CONVERSE collaboration goods starting September 5, 2026. Socks featuring My Melody, Kuromi, Pompompurin, and Cinnamoroll go on sale in stores that day, with online store availability starting at 12:00 PM. Avail announced the lineup through its official account.
Sep 2
Bandai will release the gashapon "Sanrio Characters Marking Accessories Halloween!" from the second week of September. The lineup includes six types: Hello Kitty, My Melody, Kuromi, Pompompurin, Pochacco, and Hangyodon. Each costs 300 yen per play and attaches with a crab clasp and ring parts.
Aug 31
Avail will release Sanrio Characters x CONVERSE collaboration goods on September 5, 2026. The lineup includes socks featuring My Melody, Kuromi, Pompompurin, and Cinnamoroll in designs unique to the collaboration. The items will be available at stores and on the online store from 12:00 PM the same day.
Aug 29
Sanrio's 'PUNKS Party ~Halloween 2026~' Happy Kuji lottery goes on sale September 18 at Lawson, FamilyMart, Lawson Store 100, bookstores, hobby shops, and other locations. The black-based punk rock theme outfits 10 Sanrio characters in chains and studs. Grand prize Hello Kitty and last prize Kuromi are 40cm plushies. Each draw costs 880 yen. Prizes span 11 grades plus the last prize.
Aug 21
Sunny Side Up will release Happy Kuji 'Sanrio characters PUNKS Party ~ Halloween 2026 ~' at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops starting September 18, 2026. The no-loser lottery features 10 Sanrio characters in punk rock outfits with black-based designs: Hello Kitty, My Melody, Kuromi, Pompompurin, Cinnamoroll, Little Twin Stars, Pochacco, Hangyodon, Pekkle the Duck, and Tuxedo Sam. Prizes include figures with silver chains and studs, plush charms, chain pouches, pin charms, bandanas, standing mirrors, rubber coin cases, can badge sets, acrylic keychains, and sticker sets with mini files. The grand prize is a large Hello Kitty plush, while the LAST prize, given to the person who draws the final lot, is a 40 cm tall BIG Kuromi plush. The A Prize figure comes in 10 types, and the B Prize plush charm in 5 types. Each draw costs 880 yen including tax. Sales start dates may vary by store, and availability may differ by location.
Aug 21
Kadokawa released the first main promotional video for the Matsurika Kanriden television anime on Friday, confirming that the rock band KANA-BOON performs the opening theme song "Hana Hanashi" (Flower Talk). The anime, based on the light novel series by Rinne Ishida with illustrations by Izumi, is scheduled to premiere in January 2027 and will air on Tokyo MX, MBS, TV Aichi, and BS11 in Japan. The promo also introduced three new cast members: Takeo Ōtsuka as Tenga Rei, Kōtarō Nishiyama as Shisei Hō, and Shō Komura as Shunsetsu Shō. They join previously announced leads Rie Takahashi as Matsurika Kō and Nobunaga Shimazaki as Emperor Hakuyō. Takeshi Mori supervises the series, Yūichi Nakazawa directs at Maho Film, Tōko Machida handles series composition, Manami Inose designs the characters, and Takurō Iga composes the music. The story follows Matsurika, a court lady at the emperor's inner palace known for her good memory, who meets Emperor Hakuyō and is told to pass the civil service exam before approaching him.
Aug 20
Sanrio announced on August 20, 2026 that its in-house game brand Sanrio Games will exhibit at Tokyo Game Show 2026, held at Makuhari Messe from September 17 to 21. The brand, launched in April 2026, will occupy two areas: a general exhibition booth in Hall 8 and the Family Game Park 2026 at TKP Tokyo Bay Makuhari Hall. Attendees can try the party game Sanrio Party Land, scheduled for release on October 29 for Nintendo Switch and Nintendo Switch 2, and the smartphone rhythm game Sanrio Kawaii Me Live!, planned for 2027. The booth will also debut wall-sized game illustrations of the Knights and Lords from Fragaria Memories Color of Wishes. Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll will appear at the booth, with a DJ performance by Kuromi and a live show by Pompompurin. Talk stages feature Shizuku from Polkadot Stingray for Sanrio Kawaii Me Live! and voice actors Gakuto Kajiwara and Shunsuke Takeuchi for Fragaria Memories Color of Wishes. Visitors receive limited-edition sun visors.
Aug 11
Thirdverse released Mayhem Dash: Sky City with Sanrio Characters for Meta Quest on July 31, 2026. The free-to-play social VR racing game, rebuilt from the early access of Hello Kitty Skyland, features races for up to 10 players and begins its first rank season, Founder Season, running through August 28, 2026.
Aug 8
Bandai is releasing Tokimeruzu BOX! Sanrio Characters Sweets Catcher, a set of eight candy-themed figures featuring Sanrio characters. Each figure includes a playable arm that can scoop beads inside a dome. The figures launch in late August 2026 at 1,540 yen each.
Aug 8
Sanrio Puroland will hold its 2026 Halloween event, "PUROMONSTERSCRAMBLE," from September 11 to November 3. The event is themed around a monster Halloween party with the concept "KAWAII x MONSTER HALLOWEEN," featuring Hello Kitty, Kuromi, Cinnamoroll, and Bad Badtz-Maru in fluffy monster costumes. The event includes the park's first collaboration with LABUBU, the character from POP MART, who will appear alongside the Sanrio characters in various content and goods. A new 360-degree immersive live show, "PUROMONSTERSCRAMBLE PARTY," will debut, featuring the monster Jack O'Happens voiced by Subaru Kimura, with LABUBU as a special guest. The show includes music by FAKE TYPE. and choreography by Harris. A DJ time segment, "PUROMONSTERSCRAMBLE DJ TIME!," will also be held for the first time. The popular attraction Sanrio Character Boat Ride will be offered as a horror version, "Noroware Pierrot," directed and supervised by the haunted house Obaken. Limited-time goods and food will be available throughout the event.
Jul 7
MegaHouse has released a new set of Kaitai Puzzle FANTASY figure-type puzzles featuring Sanrio characters Hello Kitty, My Melody, Kuromi, and Pompompurin in tropical colors. The figures feature Aloha-themed designs and tanned appearances, with internal parts also colored. The product is on sale since late June 2026, and a giveaway campaign for a full set is running on Dengeki Hobby Web until July 19.
Jul 2
Details have been released for the limited merchandise and exhibition areas at the Tokyo venue of "Sanrio Characters Exhibition Hotel Floria Tokyo," an interactive event that was a hit in South Korea. The exhibition, planned by South Korean creative company d'strict, features nine Sanrio characters in a hotel-themed space with room tours, a check-in lobby, a garden party, a ballroom, and a beach area. Limited merchandise includes plushies, keychains, luggage tags, magnets, fans, air fresheners, key rings, and badges, priced from 550 yen to 5,940 yen. The event runs from July 15, 2026, to May 31, 2027, at Tokyu Kabukicho Tower in Tokyo.
Jul 2
Sanrio Games, Sanrio's first in-house game brand, showcased two new titles at Sanrio Fest in Minato Mirai on June 27-28, 2026. The mobile rhythm game Sanrio Kawaii Me Live! and the Nintendo Switch/Switch 2 party game Sanrio Party Land were playable at the booth, offering rhythm gameplay, character customization, and mini-games.
Jul 2
Sanrio announced the results of its 2026 Character Ranking on Sunday. Pompompurin took first place for the second consecutive year with over 7.1 million votes, followed by Cinnamoroll and Pochacco. Over 70.6 million votes were cast. The ranking also included regional results and new categories.
Jun 28
Sanrio Games, the in-house game brand launched by Sanrio, announced its first smartphone title, Sanrio Kawaii Me Live!, a dance and rhythm game for iOS and Android scheduled for release in 2027. The game was revealed during the results announcement stage of the 2026 Sanrio Character Ranking event at Sanrio Fest 2026 in Minato Mirai on June 28. It will be free-to-play with in-app purchases and is planned for release both domestically and internationally. Players form a team of six Sanrio characters, tap notes to songs, and can customize costumes and stages. Two modes are available: Performance Mode, with simple controls focused on watching character dances, and Technical Mode, a four-lane rhythm game for higher difficulty. A partial song list includes seven tracks, among them Kuromi's Greedy Greedy and the social media hit Purin to Muffin no Pompom Beat☆. A closed beta test for residents of Japan runs from July 15 to July 21, with lottery applications open from June 28 to July 7. Feedback from the test will be used to improve the game before launch.
Jun 24
Sanrio and Lush have released a limited-edition collaboration collection of seven bath items inspired by characters including Pompompurin, Keroppi, and Gudetama. The lineup features shower jellies, bath bombs, body powder, and a shower gummy, each designed to reflect the character's personality through scent and texture. The collection is available now in limited quantities.
Jun 21
Sega announced new Fluffy Figures and mascot additions for the Sonic & Friends x Sanrio Characters collaboration. The Fluffy Figure Enjoy/Relax series features Sonic characters in Sanrio costumes, including a secret Shadow x Hangyodon variant. Silver, Chao, and Rouge join the mascot series. First-wave collaboration goods go on general sale July 17.
Jun 16
AMOCAFE will revive its collaboration cafe between Nintama Rantarou and Sanrio Characters from July 2 to August 2 at its Ikebukuro and Namba Marui locations. The menu changes mid-run, with themed food, sweets, and drinks tied to character pairings. Reservations open June 22 at 18:00.
Jun 15
Sanrio's 'sanrio house' brand opens its second store and first in western Japan at LUCUA Osaka on June 30, 2026. The store features life-sized character figures, a bakery cafe-themed area, and exclusive leopard print goods. Entry requires advance reservation for the first week, then numbered tickets.
Jun 13
Masayoshi Takanaka and Anri performed a joint special live on June 11, 2026, at SGC Hall Ariake in Tokyo as part of MUSIC AWARDS JAPAN WEEK. Anri played city pop hits including "Windy Summer" and "Cat's Eye," while Takanaka played fusion and rock numbers like "Nagisa Moderato" and "Blue Lagoon." The show ran about two and a half hours.